How should journalists treat their audiences?
"You are supposed to describe things in terms that make sense to a truck driver without insulting the intelligence of a professor." -- Edward R. Murrow.
These were the words of the late Murrow, perhaps the greatest broadcast journalist in U.S. history. Thanks to former CBS News Correspondent Marvin Kalb, a National Press Club member, for sharing this wisdom that came from the man who hired him years ago.
Journalists today would do well to follow Murrow's advice. That's true whether they're serving print, online, broadcast or cable consumers of news.
Here's archived video from "The Kalb Report" on "Why Murrow Matters."
Why Murrow Matters In The Digital Age
"You are supposed to describe things in terms that make sense to a truck driver without insulting the intelligence of a professor." -- Edward R. Murrow.
These were the words of the late Murrow, perhaps the greatest broadcast journalist in U.S. history. Thanks to former CBS News Correspondent Marvin Kalb, a National Press Club member, for sharing this wisdom that came from the man who hired him years ago.
Journalists today would do well to follow Murrow's advice. That's true whether they're serving print, online, broadcast or cable consumers of news.
Here's archived video from "The Kalb Report" on "Why Murrow Matters."
Why Murrow Matters In The Digital Age
