10 things for aspiring journalists and communications pros to consider


5 things I wish someone had told me:
1.     The pace of change will accelerate and show no sign of easing. That includes many aspects of society and experience such as politics, technology, economies, demographics and climate.
2.      You must set your own high standards and must be your own critic and fan. While you should ask for and be ready to accept constructive criticism, managers or others might not have the time to give a full accounting of their assessment of you.   
3.      Basic skills such as writing and storytelling are absolutely critical.  Technology and skill sets will change, but core abilities will anchor you amid change.
4.      Many journalists do very well beginning as generalists and that is appropriate for someone starting out. Later, specialization may help your career, whether differentiated by beat or location.  If you can afford to be a freelancer, consider that option.
5.      Journalism and professional communications careers can be very rewarding, financially and personally. They can also take a toll on family and individuals. Most of the people who’ve gone into the professions will say it was worth the effort.

5 action items for you:
1.     Begin immediately to create and build a solid portfolio for display online. Ideally it crosses platforms, such as text and video. Have you learned to do all you can? What about excellent photography and videography, lighting, SEO, interviewing and presentation skills such as on-camera?
2.    Write, blog and write again.  When you are blogging, consider having a content partner or mentor who can give it a second look and edit before you publish. If you publish material containing errors, that sets you back.
3.      HR professionals say LinkedIn is the primary online tool they are using for prospective employees. Don't be shy about asking for recommendations and get specific on your skills and accomplishments.
4.     Think about being a role model, including with your digital identity and in your professional interactions with nearly everyone.  Are your public photos on Facebook a potential embarrassment? In interactions, how you treat people matters, whether in an office or in the field. 
5.     Your network is what sustains and propels you. No matter where you are located at any given time, set up meetings and maintain connections over time. Work to put yourself in a position so you can take advantage of every possible opportunity to learn, fail and succeed again.